AI in E-Commerce: How Machine Learning Actually Changes Online Shopping (And Where It Still Fails)
I’ll be honest with you. When I first heard “AI-powered recommendations” back in 2018, I rolled my eyes. Hard. Another buzzword, right? Then I watched a mid-size e-commerce client increase their average order value by 34% in three months. Just by implementing a halfway decent recommendation engine. That got my attention. So here’s what I’ve…
